Taking the Leap: An election inspired Anthony Shop to found a startup



An election inspired Anthony Shop to start a business.

“I think all of America and the world saw the power of social media and digital media to activate people and make a difference,” Shop, a Kansas City native, said of the 2008 election.

Afterward, Shop and Thomas Sanchez, now his husband and co-founder, “just decided that there was something we needed to do.”

That gave rise to Social Driver, a digital services firm that helps companies and nonprofits with social media, websites and advertising. Today, the Washington, D.C.-based company has about 50 employees and offices in three locations, including Kansas City.

It all started with Shop and Sanchez taking the leap.

“For any person who’s taking the leap and starting a business, you kind of have to see where you’re going and have a vision,” Shop said. “But you won’t always know what it’s going to look like along the way — that is often very blurry.”

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