One On One: Christina Eldridge, Co-Founder Of Red Dirt (Video)



Red Dirt is giving consumers the ability to provide clean water and fight poverty one cell phone case at a time. Co-founders Christina Edlridge and Dawn Taylor launched their Kansas City-based company in April 2013. They were inspired by volunteer work and medical missions in the red dirt of Africa.

Eldridge says they chose to follow business models like TOMS Shoes, Warby Parker eyeglasses, Sseko Designs and other social impact companies.

“We thought there must be a better way to solve problems like water access,” Eldridge said. “We know what the solutions are, but for some reason, charity isn’t enough to make this happen.”

For every purchase of a $37 case, Red Dirt gives $5 to Water.org, a nonprofit based in Kansas City that helps provide clean drinking water to people around the world. According to Red Dirt’s website, $25 – the sale of five cases – is enough to give someone clean water for life.

In its first six months of operation, Red Dirt funded 125 people to get clean water for life.

Missouri Business Alert sat down with Eldridge to discuss social entrepreneurship and why Red Dirt decided on a for-profit business model over a nonprofit.

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