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Valentine’s Day brings big boost to restaurant bookings



Restaurants across the St. Louis area are booked up or quickly nearing capacity as owners and managers prepare for a Saturday Valentine’s Day that many expect to beat last year.

Oceano Bistro, Morton’s The Steakhouse and Ruth’s Chris Steakhouse, all in Clayton, were among the St. Louis-area establishments expecting bigger Valentine’s Day crowds than in 2014.

Morton’s general manager Jeffrey Daniels, who has booked 20 percent more reservations than last year, attributed the uptick to an improving economy.

Restaurants aren’t the only businesses getting a boost. Americans this year are expected to spend $18.9 billion on Valentine’s Day, or $142.31 per person, up from $133.91 last year, according to the National Retail Federation.

Read more from the St. Louis Business Journal

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