The stuffing machines in Build-A-Bear's workshops will be moved to the front of the store in an effort to drum up more business. | Courtesy of Roswell Park/Flickr.

Build-A-Bear reports first annual profit since 2010, eyes changes in 2015



The stuffing machines in Build-A-Bear's workshops will be moved to the front of the store in an effort to drum up more business. | Courtesy of Roswell Park/Flickr.
The stuffing machines in Build-A-Bear’s workshops will be moved to the front of the store in an effort to drum up more business. | Courtesy of Roswell Park/Flickr.

Build-A-Bear, the Overland-based do-it-yourself stuffed animal chain, is making a turnaround.

The company on Thursday reported a $14.4 million profit for 2014, its first profitable year since 2010.

Some of this is the result of a new CEO that the company brought on in 2013, Sharon Price John. Downsizing and changing store arrangements also contributed to the improvement, the company says.

The last two years were spent closing unprofitable stores, which accounted for 22 percent of North American stores, and moving stores towards a smaller size of around 2,500 square feet.

The second half of 2015, according to John, will be focused on moving the stuffing machines – where children actually stuff their own bears – to the front of stores to bring in more customers, and changing the store design to emphasize new licensed characters.

Read more from the St. Louis Post-Dispatch

 

Tags: , ,

Have you heard?

Missouri Business Alert is participating in CoMoGives2019!

Find out how we plan to use your gift to enhance training and programming for our students

Learn more