The Greater Kansas City Chamber of Commerce and Blue Cross and Blue Shield of Kansas City are introducing a new initiative today, called Healthy KC, that aims to improve the well-being of the metro area’s residents.
The objectives, devised by more than 100 health and environmental advocates, academics and business and political leaders, include increasing the age for buying tobacco from 18 to 21; raising funds to construct grocery stores in the area’s “food deserts”; and making the region’s streets more friendly to pedestrians and cyclists.
The initiative could prove as politically difficult as it is ambitious. Much of it would take years to accomplish.
However, a couple components of the plan — including a regional workplace health and wellness certification program to recognize employers that promote workers’ health and well-being — will be ready to go immediately.