On Tuesday, PNC Bank will begin a campaign with the St. Louis Regional Early Childhood Council to increase awareness of the state of child care in St. Louis.
Michael Scully, St. Louis regional president of PNC, hopes business leaders will take a greater interest.
Local early-childhood advocates say St. Louis has fallen behind many other urban areas, particularly in the delivery of affordable quality child care. More than half of the region’s child care centers are subpar, and the ones that are high quality are often too expensive for parents who need them the most.
Tuesday’s forum will make reference to a documentary series airing on PBS titled “The Raising of America.” It argues the U.S. has failed to adequately invest in young children and families, leaving many children — particularly those in poverty — without key services to enhance early brain development and socialization.