The U.S. Department of Health and Human Services says it is trying new ways to market health insurance to uninsured millennials.
In a news conference Tuesday, officials announced several strategies to target young, healthy adults to balance the risk pool of the Affordable Care Act marketplace.
The federal agency will work with the IRS to send mailings to people who paid a tax penalty last year for not having insurance. The penalty has increased annually since the marketplace opened. Next year, the fee rises to almost $700 from $325 last year.
Nearly half of Americans who paid the fee were under 35.
Read more: St. Louis Public Radio