A Sprint store in Springfield | Nicole Lunger/Missouri Business Alert

How Sprint customers will see big change from big data



Sprint Corp. customers can expect to see significant changes in the coming months as the company uses big data to streamline their experience, Renato Derraik, the telecommunications company’s head of digital transformation, said at an event during Techweek Kansas City.

Derraik joined Sprint six months ago after consulting several other organizations through their digital transformations. Sprint’s goal, he said, is to boost sales three to five times, increase digital upgrades three to seven times and provide world-class digital care in three years.

Derraik’s vision for Sprint is to provide digital sales on par with Amazon, have customer engagement on par with Candy Crush and provide digital care at the same level as Apple.

During a four-month A/B testing period, Sprint saw a 90 percent reduction in website errors, 150 percent growth in digital sales and a 180 percent increase in digital sales call volume.

Derraik said the company had recruited some of the top talent in big data to gain new insights through advanced analytics and artificial intelligence.

Read more: Kansas City Business Journal

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