Chesterfield’s Taubman Prestige Outlets is betting on an eclectic pop-up shop of local products and designer goods to attract the interest of capricious shoppers.
Located in a prime location next to the food court, Emerge boutique will feature a rotating schedule of regional businesses starting April 7.
Plagued with a rash of store closures, general manager Colleen O’Neill said Taubman Properties, which controls 27 shopping centers across the country, is using Emerge to test the concept of filling holes with a rotating collection of small, local retailers. If it works as intended, O’Neill said it’ll be repeated at other Taubman Properties.
The new Emerge boutique, only open Fridays through Sundays until August, is part of a concerted programming effort to entice shoppers into increasing visits now that the weather is warming.
Boutiques, wineries and entrepreneurs who will occupy Emerge are getting a deal they couldn’t refuse — a mall storefront without the commitment of rent. Emerge businesses will pay a portion of their sales to the center, but otherwise the cost is only their payroll.
Read more: St. Louis Post-Dispatch