Sprint Corp. ended its half-off promotion Thursday, along with its tiered plans.
Sprint CEO Marcelo Claure previously had hinted that the carrier’s promotion would end as more customers switched to unlimited data plans, boosting the carrier’s revenue.
“We plan to migrate as many as we can into our Unlimited Freedom Plan,” Claure said in October, soon after the carrier deployed its unlimited plan. “We have already started to move tens of thousands of customers to Unlimited Freedom.”
Sprint advertised the new unlimited data plan at $50 for the first line, undercutting the competition. It includes HD video and music, and 10GB a month of mobile hot spot data, which were previously restricted to a pricier unlimited plan. The promotional price will end in May 2018.
“Sprint launched ’50 percent off’ in 2015 as a bold offer to attract customers, and it was extremely successful,” Chief Marketing Officer Roger Solé said in a release. “Since then, Sprint has grown its customer base, improved its network and elevated its brand. We’re now taking the next step in our transformation — simplifying the choice for customers by primarily offering one plan: Unlimited.”
Read more: Kansas City Business Journal