A Sprint store in Springfield | Nicole Lunger/Missouri Business Alert

Sprint creates in-house digital marketing agency

Sprint plans to hire 100 employees as it creates an in-house digital marketing agency.

The move comes just a year after Sprint launched YellowFan Studios, its in-house advertising agency. The new digital marketing agency is focusing on improving cost savings and taking a data-driven approach to marketing.

Sprint said hiring will take place throughout this year into 2018 and will include positions such as paid search, media analytics, web development and programmatic digital media. The jobs will be placed in Sprint’s headquarters in Overland Park, Kansas, and at an office in Reston, Virgina.

Read more: Kansas City Business Journal

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