Anheuser-Busch InBev has named a new North America chief.
Michel Doukeris, chief sales officer for the global brewer since January, will become its zone president for North America and CEO of Anheuser-Busch, effective Jan. 1.
He will succeed Joao Castro Neves, who has run the St. Louis-based division since 2015. Castro Neves is leaving after 22 years at the company “to pursue other opportunities,” A-B InBev said.
The United States, the Belgium-based brewer’s largest market, has seen market share declines for Bud Light, the top-selling beer in the U.S.
Budweiser, one of A-B InBev’s flagship beers, also is losing market share domestically but growing sales internationally.
Doukeris joined the company in 1996, moving up in its sales operations to become vice president of soft drinks for its Latin America north zone in 2008. He was named president of A-B InBev China in 2010 and president of its Asia Pacific zone in January 2013, before taking his current post at the beginning of this year.