On the eve of what’s expected to be the second biggest shopping day of the year, malls and retailers are extending hours to prepare for the influx of last-minute customers before Christmas.
This year, because “Super Saturday” comes just two days before the Christmas holiday, it’s expected to trail only Black Friday — the day after Thanksgiving — in sales, according to ShopperTrak, a Chicago-based retail research firm.
But most people aren’t waiting till the final hours. Late Wednesday afternoon, the St. Louis Galleria parking lot was nearly full, and a line of shoppers more than 10 deep waited to check out at the Banana Republic, where everything in the store was 50 percent off.
Many retailers are operating uder extended hours and offered deep discounts on merchandise earlier this holiday shopping season as a way to compete with online rivals that have siphoned away customers.
For some retailers, drawing in shoppers this holiday season could be a matter of survival, and last-minute shoppers could give them a needed boost.
Read more: St. Louis Post-Dispatch