IHOP revealed on Monday that pancakes aren’t the only menu items it will be flipping: the “b” in the breakfast chain’s temporary name stands for burgers.
The pancake house left social media in a frenzy last week when it tweeted that the “P” in IHOP would now become a “b” without explanation. After days of mystery, IHOb’s new Twitter account announced that the name change was only a temporary promotion for its new burgers.
— IHOb (@IHOb) June 11, 2018
While many guessed the “b” would stand for breakfast or bacon, IHOP wants its new burgers to help it become known as a place to get lunch and dinner, not just breakfast, CNNMoney reports.
The new menu items include a Big Brunch burger made with bacon, a fried egg and browned potato on top.
The marketing stunt left some social media users confused after a restaurant in Hollywood changed its sign to IHOb. But Darren Rebelez, president of IHOP, told CNNMoney that the vast majority of the nearly 1,800 other locations will still go by IHOP.
Twitter users around Missouri shared their emotions after the restaurant unveiled its promotion.
@IHOb you are not a burger place!! You are a breakfast place!! I have never eaten a burger from ihop!!! I will not stand for this!!!
— lauren reed ❁ (@Laurenreed1719) June 11, 2018
never had a burger from you guys…. i guess there’s a first time for everything. i mean they must be good if yall changed your name. hm. we’ll see, we’ll see.
— autumn (@autumngann) June 11, 2018
— Erin Hotchkiss (@ErinHopscotch) June 11, 2018
There are some good contenders out there for twitter reactions to IHOb, but they pale in comparison to 👇 https://t.co/GwbcAsSuVE
— Ashley Jost (@ajost) June 11, 2018
Dine Brands Inc. is the parent company of both IHOP and Applebee’s, and IHOP’s new menu offerings raise the question — will there be competition between the two?
Rebelez told CNNMoney that IHOP will remain family-focused, and Applebee’s will still be a place to grab a drink and food with friends.