Build-A-Bear Workshop’s “Pay Your Age Day” promotion ended early on Thursday after high interest led to safety concerns, the St. Louis Post-Dispatch reports.
Huge crowds gathered at locations all over the world. In some cases, costumers waited in line upwards of five hours.
Customers were allowed to pay whatever their age was for one of the Overland-based retailer’s stuffed bears. The minimum price was $1, and the cap was $29.
The company released a statement on Facebook a few hours after the promotion had started:
“Per local authorities, we cannot accept additional Guests at our locations due to crowds and safety concerns. We have closed lines in our U.S. and Canada stores. We understand some Guests are disappointed and we will reach out directly as soon as possible.”
Upset costumers were quick to react on social media.
@buildabear I’m so upset with build a Bear. Tried taking my daughter to the mall to get a bear But the line is closed 👎🏽 Now I have a sad 2 year because she couldn’t get her bear. You guys should at least send out a coupon to redeem For people who can’t even get in line
— Novas Mommie (@lovely_sqweekie) July 12, 2018
Several hundred people in long, winding line outside Build-A-Bear at Galleria. The wait is estimated to be 4 hours. pic.twitter.com/TD4f01nTRA
— Brett A. Blume (@brettblumekmox) July 12, 2018
Am I disappointed we weren’t able to do pay your age day for my daughter? Yes. But that doesn’t mean Build a Bear did anything wrong. This was a first time promotion, done on a weekday. There was no way to antipope this. Maybe start pay your age on bdays?
— Jessica Bright (@jbrighto) July 12, 2018
— Travis VandeNoord (@titovande) July 12, 2018