Lieutenant governor kicks off campaign to ‘Buy Missouri’

A new Missouri initiative is encouraging consumers to buy local.

Lt. Gov. Mike Parson’s office held multiple events across the state on Tuesday, and more are scheduled for Wednesday, to promote “Buy Missouri,” an effort to increase awareness of products made in the Show-Me State. Parson and others spoke of the efforts to impress upon Missouri shoppers the availability of local goods.

The voluntary program Parson’s office developed in-house includes a special logo — a gold image of Missouri underneath “BUY MO!” written on a red ribbon — and involves enlisting retailers and manufacturers to let consumers know about products made in the state.

The first two phases of Parson’s program involving working with retailers and manufacturers, who the lieutenant governor said are welcome to use the new logo on their wares. The third would be a future traveling trade show, which could conceivably connect products and consumers in different parts of the state.

Parson said he thinks Missourians will prefer to buy products made by their neighbors, given a more obvious choice.

Read more: Springfield News-Leader, St. Joseph News Press

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