Why Intuit Is More Innovative Than Your Company

What’s your idea? What’s your vision? What’s your leap-of-faith assumption? What’s your hypothesis?

On any given day at Intuit, there are dozens of projects and experiments going on and everyone, from secretaries to CEOs are asking themselves how the company can improve.  Forbes sat down with Intuit and found out what this thirty-year-old company does to keep itself running like a start-up.

This is how things get done at the software company: New ideas are put to the test constantly. In 2006 the TurboTax group experimented with just one tweak to the website during the 100-day tax season. This season they ran hundreds of tests. Intuit told Forbes that more than $100 million of its 2012 revenue came from products that didn’t exist three years ago, a tenfold increase from 2010.

In the last few years co-founder Scott Cook and CEO Brad Smith have recast a big tech firm, with $4.1 billion in revenue and $17 billion in market valuation (similar to Yahoo‘s, with far less fanfare and drama), in the image of a startup: fast-moving, embracing uncertainty, continually learning. And it’s worked: Intuit is making its second appearance this year on Forbes’ annual list of the world’s 100 most innovative companies, moving up 27 spots to 57.

Read more on Forbes.

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