Most news organizations are adapting to the Internet by beefing up their web sites and diving into social media. The News-Press & Gazette Company (NPG) is taking a different path – it’s building and buying data centers.
The Missouri-based News-Press, which operates a chain of newspapers and TV stations, said today that it will invest $20 million in Online Tech, a data center service provider that will use the money to build new facilities and expand beyond its core markets in Michigan. While many media companies have extensive data center operations to house their servers ad storage gear, the News-Press is taking its digital focus to the next level, as an investor betting on the growing need for specialized IT services in smaller regional markets.
NPG is a 100-year old family-owned company that runs 40 television stations and 14 daily and weekly newspapers out of St. Joseph, Missouri. That makes it an unusual player in the world of data center investing, a capital-intensive business which is dominated by private equity firms and large publicly-held companies with billions of dollars in assets. Read more on Data Center Knowledge.