Today we share and consume a lot of information in a digital format of some kind. Bloggers make up one of the most rapidly growing forums for breaking news, valuable market insights, pop culture, and op-eds, and they’re often the first to introduce us to trendsetting styles and unique brands.
Why is blogging so popular? Well, it’s an easy-to-read, genuine perspective communicated in a style that is unique to the author—generally, it’s colorful, opinionated, and unfiltered. Most people now consider blog posts to be the closest thing to a personal recommendation, and since we assume that there is generally no ulterior motive for a blogger to write the piece, readers consider a blog post at face value.
Whether you are blogging on your own website, on behalf of your company, or cultivating a community of bloggers to share your story, you can’t ignore the influential power of blogging. Blogs are a prominent way to increase brand awareness, generate brand engagement, and entice genuine interest from your target market. But before engaging bloggers in the growth of your brand, understand how the blogosphere operates:
- Know the difference between a journalist and a blogger.
- Appreciate the value of the “blogger” title.
- Understand the required disclosures.
- Participate in the conversations that bloggers ignite.
- Be prepared to track results.