Finance website WalletHub recently ranked Jefferson City as the fourth-best small city in the United States for starting a new business, behind Holland, Michigan; North Chicago, Illinois, and Brighton, New York.
And with local entrepreneurs, national chains and a handful of other franchised companies looking to expand into the area, the potential they see in Jefferson City’s business landscape is no coincidence.
The WalletHub study considered factors including business environment (i.e., length of average work week, average growth in number of small businesses, average business revenue, etc.), business costs (i.e., office-space affordability, cost of living, etc.) and access to resources (i.e., financing accessibility, employee availability, etc.) for 1,268 cities with populations from 25,000-100,000.
Jefferson City ranked only 554th for its business environment in the WalletHub study — but it shined in business costs, ranking third among the 1,268 cities considered. It ranked 96th in access to resources.
Read more: Jefferson City News Tribune