Kansas City watchmaker Niall is expanding later this month with a store on the Country Club Plaza, where customers will be able to view watches being assembled. The goal, Niall founder Michael Wilson said, is to introduce people to the “magic of watchmaking.”
The concept “is our way of showcasing just how complicated and intricate our process and product really is,” Wilson said.
Niall has earned national attention in the trade for its entrepreneurial work to build high-quality, American-assembled timepieces, and Wilson said the Plaza was the right venue to fit his top-quality goal.
Read more: Kansas City Star