Facing potential threats to its business due to federal tax reform, H&R Block is bringing more transparency to how it charges customers and says it’s lowering prices.
The Kansas City-based tax services provider plans to post prices just inside the door of its stores for the upcoming tax season, allowing customers to calculate their potential bills.
H&R Block CEO Jeff Jones also said franchisees will be allowed to set their own prices.
Upfront pricing and reduced rates both break with standard industry practices.
The moves come as H&R Block braces for the possibility of fewer customers this year, as a result of the 2017 tax reform bill simplifying tax returns and increasing the standard deduction.
Read more: Kansas City Star