A retail boo-nanza: Survey projects $8.8 billion in Halloween spending

Shoppers planned to slightly scale back their spending this Halloween season, but the holiday was expected to remain an $8.8 billion treat for retailers, according to the National Retail Federation.

The federation’s annual Halloween spending survey, conducted by Prosper Insight & Analytics, revealed that 68% of respondents planned to celebrate the holiday this year. The survey projected national spending of $8.8 billion for Halloween — or an average of $86.27 per person. Those figures are down slightly from last year’s marks of $9 billion total and $86.79 per person.

Costumes, decorations and candy all make up sizable chunks of that expected spending, according to the survey.

When it comes to conjuring costume inspiration, social media is increasingly influential, according to the federation.

“(W)e are seeing a noticeable increase in consumers whose Halloween purchases are inspired by their friends, neighbors and even celebrities on social media,” NRF President and CEO Matthew Shay said in a release.

Pinterest remains the top social media source of costume inspiration, but celebrants are increasingly looking to Instagram for ideas.


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