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The Kansas City skyline is awash in red ahead of the Chiefs' appearance in Super Bowl LIV. | Missouri Business Alert

Chiefs Super Bowl win would boost KC economy, S&T study says



With the Kansas City Chiefs in the Super Bowl for the first time in 50 years, a victory Sunday would not only end a half-century championship drought — it would also cause an overall win for the region’s economy, according to one Missouri economist.

Winning NFL teams can improve their supporters’ moods, leading to more spending and increased productivity, according to a 2010 study conducted by Michael Davis, an economics professor at the Missouri University of Science and Technology, and Christian End, a psychology professor at Xavier University.

Their study cites data suggesting that the winning percentage of a local NFL franchise increases the growth rate of real per capita personal income in the team’s hometown.

A successful team attracts a larger fan base than a losing team. Individuals identifying with the winning team tend to purchase and consume more as a result of the team, the study shows, and they tend to enter the week with a positive attitude after a weekend win.

According to Davis and End, NFL teams that win 10 or 11 regular-season games — typically good enough to qualify for the playoffs — help boost income in their cities by about $100 per person. A Super Bowl win can mean an additional $20 per person, they found.

“We found that winning teams can have a positive effect on the real per capita personal income of the metropolitan area,” Davis said in a Missouri S&T press release.

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