Whataburger plans to expand to the Kansas City area, the Kansas City Business Journal reports. The Texas-based burger chain has identified the market as one area for its next phase of growth.
“It’s a natural expansion for us,” Whataburger senior vice president James Turcotte told the Kansas City Business Journal. “It fits our customer profile. It fits our supply networks.”
Private equity firm BDT Capital Partners bought a majority stake in the chain last year. The firm’s other investments include Caribou Coffee, Einstein Bros. Bagels and Krispy Kreme Doughnuts.
Whataburger’s profile in Kansas City got a boost in 2018, when Kansas City Chiefs star Patrick Mahomes tweeted his desire for the chain to open stores in the area.