Missouri will spend $15 million of its federal COVID-19 relief money to promote tourism, the Kansas City Star reports.
Gov. Mike Parson called tourism a great way to support Missouri businesses, and officials emphasized that visiting attractions can be done safely.
The CARES Act grant money will be designated for organizations that market specific destinations around the state. The funding will help those groups maintain their marketing focus and include messaging on safety measures that have been implemented by their attractions.
Marketing groups can also apply to have the cost of safety measures, such as temperature screenings, offset through the program.