MU hires student influencers to help promote COVID-19 guidelines

The University of Missouri has hired a social media company working with student influencers to spread COVID-19 safety messages, the Columbia Missourian reports.

An MU spokesperson said the campaign, run by the Canadian firm Glacier, aims to reach 9,000 or more students, KMIZ reports. Five students have been selected to use their personal social media accounts to promote COVID-19 safety guidelines.

“On and off-campus, it’s important to stay safe while still having fun,” Caleb Poorman, an MU student influencer said on Instagram.

Cases of COVID-19 among 18- to 22-year-olds have been surging in Columbia and Boone County since students returned to campus last month. The student influencers are part of MU’s campaign created to help stop the spread of COVID-19.

“I’m going to continue to post on Instagram and play my part in stopping this (pandemic),” Poorman said via Instagram.

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