This year, Black Friday will last days — weeks, in some cases.
With COVID-19 case counts accelerating nationwide, department stores have been forced to adapt their regularly scheduled plans for the start of the holiday shopping season in order to limit crowds in stores and avoid superspreader events.
Many national chains, such as Best Buy, Home Depot, JCPenney, Kohl’s, Target and Walmart, have opted to close their doors to in-person shopping on Thanksgiving Day and add new safety guidelines for when they open on Black Friday, according to BlackFriday.com.
In order to maintain holiday sales, these retailers have extended Black Friday deals in-store and online far earlier than and beyond Black Friday. Best Buy, according to BlackFriday.com, has extended sales to 29 days, Target to 32 days and Home Depot to 60 days.