As the NCAA has its day in court, a look at athlete advocacy and March Madness money

In the NCAA Division I basketball tournaments, the Final Fours are set. The financial future of college sports, though, is far from settled.

As March Madness plays out on the basketball court, the governing body for college sports is waging a fight in the U.S. Supreme Court.

The high court this week is hearing arguments in Alston v. NCAA, a case brought by former West Virginia football player Shawne Alston alleging anticompetitive practices by the NCAA, the Wall Street Journal reports.

Meanwhile, during the NCAA basketball tournaments this month, numerous high-profile players have posted on social media using the hashtag #NotNCAAProperty, advocating for college athletes’ right to profit off sports.

The infographic below looks at that advocacy effort and the larger financial picture of the NCAA and its basketball tournaments.


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