Mercedes-Benz Returns to St. Louis

A Mercedes-Benz dealership in the western suburbs plans to abandon a stretch of strip malls and other dealers to build a “uniquely urban” dealership just south of Forest Park.
TriStar Imports plans an $11.7 million dealership on a smaller urban footprint. The move adds up, in part, because of $2.2 million in tax-increment financing from the city of St. Louis, an amount close to the purchase cost of the land.
But the move also grows out of a desire to locate the luxury dealer more centrally in the region, with easy visibility and access to its main artery, Highway 40 (Interstate 64), said TriStar President said Tom Hennekes, who moved the dealership from the city to the western suburbs in 1997. Mercedes officials now want a dealer nearer the urban core because of its higher household income, Hennekes said.

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