Butt Face Founder Admits Contempt in Trademark Case

The South Butt T-shirt, once sold at the Ladue Pharmacy. / Photo courtesy of St. Louis Post- Dispatch

The Ladue founder of two brands that parodied outdoor clothing and equipment maker The North Face has agreed that his most recent brand violated a 2010 settlement of a trademark infringement lawsuit involving the first.

In the consent judgment, Mizzou student Jimmy Winkelmann agreed to abandon the trademark application for “The Butt Face,” his most recent clothing line, cease sales of the products, silence all associated Facebook and other social media promotions and even take down YouTube videos posted by Winkelmann relatives, according to testimony in U.S. District Court in St. Louis by lawyers on both sides Monday.

He also agreed to pay $65,000, although the amount owed drops by $1,000 for every month that he or his fellow defendants don’t violate the settlement.

Read more on St. Louis Post-Dispatch.


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