Hallmark Cards Inc. on Tuesday announced a merchandising partnership with Life is good to produce and sell apparel, accessories and other items in Hallmark stores and its website.
Life is good, which is based in Boston, will produce exlusive co-branded products with Hallmark that will be available throughout the United States, Canada and the Caribbean, according to the announcement..
The two companies said products will initially be sold through Hallmark Gold Crown stores, Hallmark.com, Lifeisgood.com, Life is good company-owned stores and Life is good Genuine Neighborhood Shoppes. The announcement said there’s also the potential “to broaden distribution channels and expand product offerings in the future.”
Kansas City-based Hallmark is privately owned and is the nation’s largest greeting card company. Read more on Kansas City Star.