LEGO to Open First St. Louis Store

Ready, set, build! A LEGO store is set to open at the West County Center next spring, the first in the St. Louis area.

The 2,500-square-foot toy store will feature a “Living Room,” or interactive play area, as well as a “Pick-A-Brick Wall,” where customers can hand pick LEGO bricks and elements in bulk. The store will carry the full range of LEGO products, and it will have more than 4 million LEGO bricks in the store at all times.

“Our store at West County Center will enhance our consumers’ overall LEGO brand experience through product variety, store design and regular hands-on family events,” Skip Kodak, a vice president, said in a statement. “Children and families will be able to experience first-hand and hands-on the creativity and imagination that goes into LEGO building.” Read more on St.Louis Business Journal.

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