Cape Girardeau Hospitals Wage Advertising Wars

St. Francis Medical Center in Cape Girardeau, Mo. Photo courtesy St. Francis Medical Center.

Barbara Thompson, vice president of marketing for St. Francis Medical Center in Cape Girardeau, commutes each week by commercial jet from her home in Wisconsin to southeastern Missouri.

She’s a key player in the fierce battle for market share between Cape Girardeau’s two nonprofit hospitals.

Her ad agency, the Waukesha, Wis.-based Roberts Group Inc., has a $10 million contract to deliver a battery of marketing services to St. Francis. That includes everything from TV and radio ads to newspaper and magazine ads to community events.

Read more in the St. Louis Post-Dispatch

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