Boulevard Brewing Expands Marketing Deal With Sporting KC

Sporting Park, the home of Sporting Kansas City | Photo courtesy of Creative Commons

Boulevard Brewing Co. has firmed up its sponsorship agreement with Sporting Kansas City in a five-year deal that includes the naming rights to the members club at Sporting Park.

The Kansas City brewery is now title sponsor of what will be called Boulevard Members’ Club, and it will continue to be the club’s official craft beer sponsor, Jeremy Ragonese, director of marketing for the brewery, said Wednesday.

The new marketing agreement, however, does not include naming rights to the stadium, which recently dropped its Livestrong title following a dispute with the charitable organization founded by bicyclist Lance Armstrong.

Read more in the Kansas City Star

 


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