Social networking startup LockerDome has announced a strategic partnership with the USA Today, the first major step the company has taken to monetize its quickly growing traffic.
Details of the agreement were not disclosed, but it is understood that the USA Today will be able to use its existing advertisers and sales people to tap into the growing traffic and prime advertising demographic at LockerDome.
LockerDome CEO Gabe Lozano said he did not expect to be in a partnership with a major media brand this early. Last year his team was projecting that the site would reach 5 million monthly unique users by the middle of 2013.
As of last week, the St. Louis-based startup had an average of 8 million monthly unique users.