A-B InBev Aims To Duplicate Lime-A-Rita’s Success With New Straw-Ber-Ita

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Close to one year after the launch of the successful Bud Light Lime Lime-A-Rita, Anheuser-Busch InBev is launching a new product, the Bud Light Lime Straw-Ber-Ita, which blends the taste of Bud Light Lime with a strawberry margarita.

Anheuser-Busch InBev hopes that the Straw-Ber-Ita will follow the success of the Lime-A-Rita, which became the leading flavored malt beverage within eight months of its 2012 launch.

The Straw-Ber-Ita is part of the company’s overall push of its premium products, including its higher-end beers.

Read more from the St. Louis Business Journal


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