Anheuser-Busch is looking to follow up a 2012 full of innovations with an equally inventive 2013. Pat McGauley, Anheuser-Busch’s vice president of innovation and new products, said in a question-and-answer with the St. Louis Post-Dispatch that the company plans to continue increasing “innovation,” or the production of new beverages.
So far this year, St. Louis-based Anheuser-Busch, which is a subsidiary of Belgian brewer A-B InBev, has unveiled new products like Black Crown, Beck’s Sapphire and Straw-Ber-Itas. In 2012, the company released Bud Light Platinum, Shock Top Lemon Shandy and the Bud Light Lime-a-Rita.
Anheuser-Busch has placed an emphasis on new products because the company feels the market demands it. “Innovation” accounted for 6 percent of the Anheuser-Busch InBev’s production volume in 2011 and grew to 7 percent in 2012.