Smoothie King Looks To Add 25 St. Louis Stores As Competition Heats Up

Smoothie King plans to add 25 franchise locations in the St. Louis area over the next five years.

The New Orleans-based chain, which has eight current St. Louis locations, said it will cut its franchise fee by 40 percent — dropping the amount by $10,000 — to spur growth. The company will hold an event in St. Louis on May 2 for potential franchisees to learn more.

Smoothie King’s expansion comes as its rival, California-based Jamba Juice, also plans to expand in St. Louis. Dave Peacock, former president of Anheuser-Busch, plans to open 15 stores in Missouri and Kansas over nine years, beginning in St. Louis.

Read more from the St. Louis Post-Dispatch 

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