U.S. Beer Sales Slow As Imports Outperform Big Domestic Brands

U.S. beer sales slowed through mid-April, with imports such as Corona and Heineken picking up sales lost by popular domestic brands like Budweiser and Coors.

In the four weeks leading up to April 13, Anheuser-Busch InBev saw its sales drop 4.6 percent compared to the same period of last year. MillerCoors saw a 3.5 percent drop in that same period. Meanwhile, Heineken, Boston Beer  — the maker of Sam Adams — and Crown Imports saw increased sales.

Over the past 12 months, A-B InBev saw sales grow 2.1 percent, and Miller saw 0.9 percent growth. By comparison, Crown had 7.8 percent growth, Boston Beer had 6.7 percent growth and Heineken had 3.6 percent growth.

Read more from the St. Louis Business Journal and Forbes


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