Anheuser-Busch InBev Might Pass On 2014 Olympics TV Ads

Photo courtesy of Creative Commons
Photo courtesy of Creative Commons

NBC Universal projects more than $800 million in advertising for the 2014 Winter Olympics, but Anheuser-Busch InBev has yet to sign on to advertise during the TV coverage.

Paula Chibe, president of U.S. marketing for A-B InBev, said the company’s focus for the games is on its sponsorship of the U.S. Olympic team and that “TV media is not the only game in town.” She expressed a desire for the company to connect with consumers through digital and social media.

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