Soda Maker Excel Eyes Aggressive Expansion Of Beer Line

Photo from Excel Soda on Facebook
Photo from Excel Soda on Facebook

Excel Bottling, A St. Louis-area company best known for its sodas, recently introduced two new beers and struck a distribution deal in hopes of tapping into the growing demand for craft beer.

Excel Brewery opened last fall in the same Breese, Ill. facility that houses Excel’s soda bottling lines. The company plans to build a 40,000-square-foot facility to help accomodate the new operation.

The company expects sales to reach 1,000 barrels (about 13,600 cases) by year’s end. Beer currently accounts for about 1 percent of ¬†Excel’s sales, but company management hopes to eventually increase that figure to 50 percent.

Read more from the St. Louis Post-Dispatch


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