Nestlé Purina Buying Petfinder Adoption Website

Nestlé Purina PetCare announced it is buying the Petfinder pet adoption website from Discovery Communications to broaden its support for pet welfare organizations and strengthen its role as a provider of online pet-related information. This is the company’s first acquisition of a website.

When oversight of the website shifts to Nestlé Purina’s St. Louis headquarters, the company plans to add content from its nutritional experts to the site to increase the information available to its 100 million annual visitors.

Read more from the St. Louis Post-Dispatch

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