Hertz is offering a new luxury car rental line in 35 markets, including St. Louis. The new line, called Hertz Dream Cars, offers Aston Martin, Lamborghini, Porsche and Bentley vehicles. A Porsche rental starts at $350 a day, while an Aston Martin rental starts at $1,000 a day.
Hertz, which is based in Park Ridge, N.J., is the second largest car rental company in the U.S., behind Clayton-based Enterprise Holdings. The new Hertz line is similar to Enterprise’s Exotic Car Collection, although Enterprise’s line is not offered in St. Louis.