Robb Heineman is more actively involved in social media than most CEOs of major-league sports teams. While other team owners shy from social media to avoid becoming an easy target for angry fans, the CEO of Sporting Club, the parent organization of Sporting Kansas City, has nearly 10,000 followers on Twitter. Heinemann, who isn’t the typical billionaire team owner that lives in a different city than the team, sees fans as equals.
“We go through stretches where the team loses a few games, and I get bombed on social media, but I make myself available,” Heineman said. “Many fans are incredibly passionate, intelligent and have been around the game for a long time. So I think it’s a benefit to be a part of that and gain information. It also lets fans know they’re on the inside and part of the ownership.”
Heineman and Sporting Kansas City will play host to the Major League Soccer All-Star game on Wednesday, which will mark the first time in the game’s 18 years that it has been played in Kansas City.