St. Louis entrepreneur Nathan Pettyjohn, the founder of aisle411, initially created his mobile application for an in-store mapping and product search. Now, nearly three years since aisle411 first launched, consumers have found the app useful for a wide range of purposes, from finding hygiene items to mapping out grocery shopping trips based on the items on a shoppers’ list.
Aisle411 has partnerships in place with the likes of Walgreens and Home Depot, and the company recently announced it raised a $6.3 million round of venture capital, bringing its total funding to date to $10 million.
Armed with capital, Pettyjohn is eyeing growth. He said the biggest opportunity for aisle411 could lie in product recommendations. Customers don’t necessarily mind pop-up ads as long as the timing and info is appropriate and the ads are relevant, he said.