After $6.3 Million Raise, St. Louis Startup Aisle411 Eyes Growth

Photo courtesy of aisle411
Photo courtesy of aisle411

St. Louis entrepreneur Nathan Pettyjohn, the founder of aisle411, initially created his mobile application for an in-store mapping and product search. Now, nearly three years since aisle411 first launched, consumers have found the app useful for a wide range of purposes, from finding hygiene items to mapping out grocery shopping trips based on the items on a shoppers’ list.

Aisle411 has partnerships in place with the likes of Walgreens and Home Depot, and the company recently announced it raised a $6.3 million round of venture capital, bringing its total funding to date to $10 million.

Armed with capital, Pettyjohn is eyeing growth. He said the biggest opportunity for aisle411 could lie in product recommendations. Customers don’t necessarily mind pop-up ads as long as the timing and info is appropriate and the ads are relevant, he said.

Read more from the St.Louis Post-Dispatch


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