Hallmark Cards Inc. is streamlining its development process for greetings cards, which will eliminate about 100 positions this year in the Kansas City area. The Kansas City-based company also is phasing out the party business during the next 15 to 20 months and expects to cut 125 to 150 positions, most in the Kansas City area, as a result.
Hallmark’s decision to change its greeting card development process will affect everything from product strategy to creative development to inventory, according to a company release. The transition to the new process will begin immediately, and the new process will be in place in January. The decision to stop producing and selling party goods — plates, napkins, cups, table covers — is a result of the low margins in the lines, a spokesman said.