General Motors will assemble new pickups in Wentzville next year as part of the automaker’s ongoing turnaround effort since filing for bankruptcy in 2009. The Detroit-based company is introducing 35 new vehicles this year, including 18 in the United States.
GM is betting on pent-up demand for smaller trucks as it re-enters the midsize pickup market after it stopped production of the Chevrolet Colorado in 2012. The redesigned Colorado was unveiled Nov. 20 and will be produced in Wentzville in the third quarter of 2014. It was previously manufactured at a now-shuttered plant in Louisiana.
The GMC Canyon will also be made in Wentzville, but the timing of its production hasn’t been announced.
Mark Reuss, GM’s president of North America, said the company picked Wentzville for the new trucks because of its proximity to key parts and components makers located in nearby states.