In Return To Wall Street, AMC Sells Quality Experience

An AMC Theatres sign | Photo courtesy of Creative Commons
An AMC Theatres sign | Photo courtesy of Creative Commons

As their company returned to Wall Street this week, executives form Leawood, Kan.-based AMC Entertainment looked ahead to the continued evolution of the U.S. cinema industry. AMC, which was a driving force in the rise of multiplexes, now believes success will hinge less on the quantity of customers and more on the delivery of a high-quality experience to those customers.

With new offerings like electronic recliners, reserved seating and casual dining coupled with cinemas, AMC believes it has a three-year head start on the rest of the industry in its push to deliver that level of quality.

AMC was privately held for nine years before its public offering this week, and executives say that time was helpful to the company, allowing it to test new ideas free from the pressure of investment analysts and impatient shareholders.

Now, AMC chief executive Gerry Lopez says, the company is prepared to deliver on those ideas. “We are providing a different experience,” he said.

Read more from the Kansas City Star

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