The owners of Nostalgiaville USA, a store along Interstate 70 in Kingdom City that sells an assortment of retro merchandise, is closing Tuesday after 18 years in business and will continue as an online store.
There are a half-dozen or so billboards for the store leading up to Exit 148 in Kingdom City, displaying icons such as Betty Boop, Elvis Presley and a Route 66 emblem, giving a hint of the collection of Americana that can be found at the quaint roadside stop. But those billboards, a trademark of that stretch of interstate, will soon come down. Proprietors Ron and Judi Dunwoody are in their mid-60s, and they said they are ready to slow down after years of putting in 60-hour weeks, especially in the tourist high season in the summers.
While traffic to the store never really dwindled, the amount people spent did, Ron Dunwoody said. In total, he estimates that the store’s sales have slipped 30 percent since 2007. But on the bright side, its online sales, which make up about 20 percent of overall sales, have been up 49 percent in that same time.